Iberdrola
Rebranding
The second-largest clean energy company worldwide, the Iberdrola Group, has a complex international brand architecture with a presence in Spain, Mexico, the US, the UK, Brazil, Portugal, Greece, Japan, and Australia, among others.
Clean energy, human well-being, and environmental protection are at the core of its business, but the previous brand did not effectively convey this strategic vision. Therefore, a rebrand was necessary.
The new brand is now optimistic, digital, and sustainable. The evolution of the Iberdrola brand has been designed to ensure that each element of the identity generates more impact with less energy consumption.
Creative Direction: Emilio Jiménez
Design Team: Pablo Nicolás, Javier Leal, Francesc Moretó
Motion and 3D: Fabio Catalá
Clean energy, human well-being, and environmental protection are at the core of its business, but the previous brand did not effectively convey this strategic vision. Therefore, a rebrand was necessary.
The new brand is now optimistic, digital, and sustainable. The evolution of the Iberdrola brand has been designed to ensure that each element of the identity generates more impact with less energy consumption.
Creative Direction: Emilio Jiménez
Design Team: Pablo Nicolás, Javier Leal, Francesc Moretó
Motion and 3D: Fabio Catalá
